Articles•10 min read
The Meter Test: Are You Buying Outcomes or Renting Tokens?
Token resellers bill units of their own cost. Outcome sellers bill units of your work. Five questions that reveal which kind of AI vendor you are signing with.
Co-founder & CTO at Minoa
Richard Einhorn
Richard Einhorn is the Co-founder and CTO of Minoa. He brings deep expertise in building scalable software platforms and is focused on creating tools that empower sales teams to articulate and deliver customer value.
Richard Einhorn on LinkedIn8 posts
Articles•10 min read
The 80% Trap: Build vs Buy Got Harder, Not Easier
Coding agents made the first 80% cheap to build. The last 20% is as hard as ever. A four-axis framework for build-vs-buy decisions in the era of AI.
Articles•10 min read
The Missing Intelligence Layer: Why Customer Value Needs Its Own System of Record
Customer value lives in slide decks and spreadsheets, never as queryable data. The case for a new B2B infrastructure layer: value intelligence.
•2 min read
Minoa Product Update: Talktracks
Telling a story is one of the simplest and most powerful tools in a salesperson’s arsenal. Controlling the narrative, however, is much harder.
•2 min read
Minoa Product Update: Global Data Points
In enterprise sales today, you need to prove your solutions’ value – especially to a Chief Financial Officer.
•3 min read
Minoa Product Update: ROI Calculators V2
Return on investment (ROI) is an approximate measure of an investment’s profitability for a business.
•3 min read
The New G2 Value Selling Tools Category Is Big News For Enterprise Sales: Why Does It Matter?
It’s finally happened: G2 has just launched their new value-selling category.
Articles•8 min read
Minoa: A Manifesto
The optimal price is a perfect reflection of the value of what is being sold. An exchange rate of the goods or services that a business provides.
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