About Minoa

Automate the business case. Prove the value at renewal.

Minoa is the value intelligence layer: a consistent, defensible business case on every deal, proven through renewal and expansion. Unlike hiring value engineers or building it yourself in spreadsheets and one-off LLM drafts, Minoa owns the value data layer underneath, so your value motion scales without new headcount.

Challenges

Challenges in the modern B2B SaaS sales landscape

The B2B SaaS sales landscape is constantly changing: reports by industry giants like A16z and Forrester highlight a 60% surge in customer interactions during enterprise sales.

The challenge? Buyers are streamlining their tech stacks, cutting down on SaaS tools, and demanding clear proof of value and optimized pricing from vendors.

To secure these large enterprise deals and retain customers, sales teams must not only understand but also quantify the buyer's business outcomes and the direct ROI of new software investments.

60%

Surge in customer interactions

10+

Stakeholders per deal

87%

Teams using value selling

CFO

Increased involvement

Our Mission

Support organizations in shifting their purpose toward maximizing customer value over 5-10 years, requiring engagement across all organizational levels.

Max Elster & Richard Einhorn

Co-founders

Our Journey

Crafting the Minoa difference

Co-founders Max Elster and Richard Einhorn saw firsthand how value selling was transformative for enterprise deals — but nearly impossible to scale. Minoa was born to change that, building an AI-powered platform that brings value engineering capabilities to every single deal.

At Minoa, we believe that the value-selling journey extends beyond deal closure. Our platform is designed to continuously track and maximize impact delivered to customers, helping teams identify value, defend pricing, and drive expansion.

We're building the Value Intelligence layer that modern GTM teams need — giving revenue leaders unprecedented visibility into how value flows from initial pitch through renewal.

Vision and Values

An AI value engineer for every deal

Become the “value intelligence layer” embedded across departments, shaping decisions from pricing to hiring through actionable insights.

Land: automate the business case

Most teams lock their value motion in a few specialists' heads, limiting scalability. Minoa automates the business case for every account based on your value framework, giving your entire pipeline the expert support typically reserved for a handful of deals.

Scale: codify the value framework, field-wide

The value framework that wins deals shouldn't live in a few people's heads. Minoa turns it into a layer the whole company runs on, so every rep sells like your best rep, expert in the room or not.

Expand: prove realized value at renewal

Growth should be data-driven, not a negotiation. Minoa draws on original business cases and maps usage to customer outcomes, providing a value scorecard for every account to ensure renewals and expansions are defensible.