Value intelligence that powers every business case decision

Minoa is the value intelligence layer for B2B revenue teams. It puts a consistent, CFO-defensible business case on every deal in minutes rather than hours, then proves the value delivered at renewal and expansion. Vanta, Cognite, Snowflake, Personio, Benchling and Ironclad run their value programs on it.

It is the data layer underneath your value motion. Every business case, value driver, benchmark and realized outcome is stored as structured data rather than a slide or a spreadsheet tab, so each new deal starts from what your team already proved. The documents are the output. The layer is the asset.

Discovery is where Minoa starts. Before the first call, Minoa builds a value hypothesis for the account: the use cases most likely to matter, the drivers behind them, and the metrics worth asking about, drawn from deals your team has already run. The rep walks in with the right questions instead of generic ones, and every answer the buyer gives lands as a structured input on the business case. That sharpens qualification too. If a prospect cannot put numbers behind the problem, you find out in week one rather than in month four.

Minoa reads the deal context you already have, CRM records, call transcripts and discovery notes, then generates a quantified case against your value framework: the use cases in play, the drivers behind them, the buyer's own numbers, and the ROI that falls out. The rep reviews it, shares it with the buying group, and exports to slides or PDF. Vanta reports building business cases 80% faster.

Value realization is the proof that the outcomes promised before the sale actually landed after it. Minoa carries the original business case into the account as a value scorecard, ingests actual outcome data through the Value Realization Tracker API or a warehouse connector, and shows delivered value against promised value in time for the renewal.

Minutes. Point Minoa at an opportunity and it returns a draft case built from that deal's context and your value framework. Most teams produce something usable in their first session, before any framework tuning.

We build your value framework with you, connect your CRM, and run enablement with the teams who will use it. Smaller teams are live in days. Enterprise rollouts follow a structured 30-60-90 day plan with a dedicated CSM and solutions engineer from kickoff.

No. Most Minoa customers have no dedicated value function, or one or two people supporting an entire field org. Minoa is what lets that small group set the standard once and have the whole field execute it without sitting in every deal. Where a value team does exist, it moves off routine business case review and onto the deals that need real strategy.

Minoa is not priced per seat. You pay a flat annual platform fee for full access, every integration, the complete agent suite, onboarding and value graph setup, plus an annual pool of AI capacity sized to your team. Starter is $9,600 a year, Growth is $25,000 a year, and Enterprise starts at $50,000 a year. Full breakdown on our pricing page.

You can draft one. What a general-purpose LLM cannot do is keep it. Nothing compounds: the next rep starts from zero, every case uses different assumptions, and no number traces back to an outcome your company actually delivered. Minoa owns the value data layer, so your four-hundredth business case is better than your first. Minoa also runs inside Claude through our MCP server, so you get the chat interface and the data layer together.

Ecosystems suits large dedicated value teams that want white-glove services. Cuvama is built around discovery-first conversations. Symbe is a focused business case generator. DecisionLink pioneered the category but faces roadmap questions after the XFactor.io acquisition. Mediafly bundles value selling into a broader enablement suite. Minoa covers the whole arc on one data layer: guided discovery on the first call, AI-native quantification, and post-sale value realization, adopted by the entire revenue org rather than a specialist team. We publish a detailed comparison page for each of them.

An ROI calculator is one of the things Minoa produces. The difference is what sits behind it: a shared value framework, the buyer's own inputs, benchmarks from your closed deals, and a record that follows the account into renewal. A standalone calculator gives you a number. Minoa gives you a number a CFO can interrogate.

In our research across roughly one million opportunities, deals between $100k and $500k with a business case won 42% of the time versus 23% without. Above $500k it was 58% versus 26%. Across 818 closed deals, win rate rose from 39% when one person on the buyer's side opened the business case to 53% when two did. Method and full findings are in The State of B2B Buying Behavior 2026.

Yes. The Salesforce integration is bi-directional across opportunities, accounts and custom objects, so business case and realized-value data lands on the record your team already runs deal reviews from. HubSpot, Gong, Slack, Snowflake, BigQuery and a REST API are supported too.

Yes. Minoa ships a remote MCP server, so Claude and other agent environments can read business cases, value frameworks and account context as structured data, and can trigger Minoa actions. Reading data is always free. Enterprise plans also include bring-your-own MCP so your own agents work against the same layer.

Yes, SOC 2 Type II, alongside GDPR compliance, SAML SSO through Okta, Azure AD or any SAML 2.0 provider, SCIM provisioning, role-based access control, audit logs, and encryption in transit and at rest. EU hosting is available. Live control status is on our security portal.

No. Your customer data is never used to train models and is never shared with other Minoa customers. The intelligence that compounds inside Minoa is yours alone.

Account executives and sales engineers build the cases. Value and enablement leaders own the framework. Customer success and account managers carry the value scorecard into renewal and expansion. RevOps owns the data flowing back into the CRM, and the CRO reads the analytics.

The view they have never had: how their team actually sells. Value analytics shows which use cases and value drivers show up in won deals versus lost ones, which ones shorten the sales cycle, which ones correlate with larger deal sizes, what share of the pipeline carries a business case at all, and promised value against realized value for every account. Instead of guessing which part of the value story lands, you can see which drivers are earning the wins and coach the rest of the field onto them.

Mid-market and enterprise B2B software companies with considered, multi-stakeholder deals. Deployments run from small focused teams up to entire GTM organizations with 3,000 or more concurrent users.

That is half the product. The business case becomes the account's value scorecard, realized outcomes are tracked against it, and the renewal conversation opens with proof instead of a fresh pitch. Historic scenarios then let you build the expansion case on value already delivered.

Adoption is the concern we hear most. Minoa is built so a rep gets a usable business case in one session rather than one training course, and it runs inside Salesforce and the tools they already open. Cognite reached 100% revenue org adoption in under a month.