Faster business case creation
Customers
Trusted by the teams that own the number
Automate the business case. Prove the value at renewal. Find the next expansion.
Impact
Revenue org adoption in under a month
Value drivers mapped
Stories
Three teams, the same problem
Each of them had a value motion that worked and couldn't scale. It lived in spreadsheets, or in a handful of specialists' heads, and it stopped at the edge of whatever those people could personally reach.
Before.
Business cases lived in spreadsheets. With 11,000+ customers and high sales velocity, the team could not produce them fast enough to reach the deals that needed them.
After.
Value now reaches every customer conversation, not just the deals a specialist has time for.
Read the Vanta story“Minoa helped Vanta get value into every customer conversation.”
Before.
A small group of industry experts owned the value capability, and it could not stretch across a global customer base and international revenue org.
After.
The choice was DIY in Sheets and Slides, or a platform that made value consistent and repeatable. Cognite picked the platform, and the whole org was on it inside a month.
Read the Cognite story“We don't say business cases inside Cognite. We say ‘is there a Minoa business case?’ If that's not a good indicator of how great our partnership is, I don't know what is.”
Before.
Serving companies of every size meant delivering value assessments at volume. A spreadsheet-based process could not support that deal velocity.
After.
Personio moved its whole framework into Minoa — value drivers, ROI calculations, use cases — with Salesforce integration and AI-generated summaries on top.
Read the Personio story“Minoa is unlike any other value engineering tool I see in the market. It focuses on blending your customer’s experience with a comprehensive but inspiring value realisation process.”
More Customer Stories
How Dozuki Uses Minoa to Build a Use Case-Focused ROI Playbook Across the Customer Journey
Dozuki's commitment to delivering an impactful connected worker platform for manufacturers often involved complex value discussions.
Read moreReprise Operationalizes Value Proof Before Every POC
Learn how Reprise embedded value selling into their sales process, requiring business cases before every POC and driving stronger qualification and conversion.
Read moreHow Zeotap Replaced Manual Value Pitches With a Data Layer That Compounds
Founded in 2014, Zeotap is a fast-growing CDP company that offers data-product solutions to top enterprises like Sky, Google, and Nestlé.
Read moreThe world’s leading GTM teams own their value data with Minoa.









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Join the teams whose value case outlasts the person who built it.