80%
Faster business case creation
Customers
Trusted by the teams that own the number
Automate the business case. Prove the value at renewal. Find the next expansion.
01
Impact
100%
Revenue org adoption in under a month
50+
Value drivers mapped
02
Stories
Three teams, the same problem
Each of them had a value motion that worked and couldn't scale. It lived in spreadsheets, or in a handful of specialists' heads, and it stopped at the edge of whatever those people could personally reach.
Value Engineering80%less time building a business case
Before.
Business cases lived in spreadsheets. With 11,000+ customers and high sales velocity, the team could not produce them fast enough to reach the deals that needed them.
After.
Value now reaches every customer conversation, not just the deals a specialist has time for.
Read the Vanta story“Minoa helped Vanta get value into every customer conversation.”
Value Engineering100%revenue org adoption in under a month
Before.
A small group of industry experts owned the value capability, and it could not stretch across a global customer base and international revenue org.
After.
The choice was DIY in Sheets and Slides, or a platform that made value consistent and repeatable. Cognite picked the platform, and the whole org was on it inside a month.
Read the Cognite story“We don't say business cases inside Cognite. We say ‘is there a Minoa business case?’ If that's not a good indicator of how great our partnership is, I don't know what is.”
Value, Pricing and Solution Engineering50+value drivers mapped into one framework
Before.
Serving companies of every size meant delivering value assessments at volume. A spreadsheet-based process could not support that deal velocity.
After.
Personio moved its whole framework into Minoa — value drivers, ROI calculations, use cases — with Salesforce integration and AI-generated summaries on top.
Read the Personio story“Minoa is unlike any other value engineering tool I see in the market. It focuses on blending your customer’s experience with a comprehensive but inspiring value realisation process.”
More Customer Stories
How Dozuki Uses Minoa to Build a Use Case-Focused ROI Playbook Across the Customer Journey
Dozuki's commitment to delivering an impactful connected worker platform for manufacturers often involved complex value discussions.
Read moreReprise Operationalizes Value Proof Before Every POC
Learn how Reprise embedded value selling into their sales process, requiring business cases before every POC and driving stronger qualification and conversion.
Read moreHow Zeotap Replaced Manual Value Pitches With a Data Layer That Compounds
Founded in 2014, Zeotap is a fast-growing CDP company that offers data-product solutions to top enterprises like Sky, Google, and Nestlé.
Read moreThe world’s leading GTM teams own their value data with Minoa.
Questions about Minoa customers
Who runs Minoa, what they report, and how quickly teams get there.
Which companies use Minoa?
Vanta, Cognite, Snowflake, Personio, Benchling, Ironclad, Pendo, Ashby, Consensus and Fleetio, among others. They run value programs across mid-market and enterprise B2B software motions with considered, multi-stakeholder deals.
What results do Minoa customers report?
Vanta reports building business cases 80% faster with more rigorous output. Cognite reached 100% revenue org adoption in under a month. Across Minoa research on roughly one million opportunities, deals between $100k and $500k with a business case won 42% of the time versus 23% without.
Do customers need a value engineering team first?
No. Most Minoa customers have no dedicated value function, or one or two people supporting an entire field org. Minoa is what lets that small group set the standard once and have the whole field execute it.
How quickly do teams see results?
Most produce a usable business case in their first session, before any framework tuning. Smaller teams are fully live in days; enterprise rollouts follow a 30-60-90 day plan with a dedicated CSM and solutions engineer.
What size company is Minoa built for?
Mid-market and enterprise B2B software companies with considered, multi-stakeholder deals. Deployments run from small focused teams up to entire GTM organizations with 3,000 or more concurrent users.
Still have questions? Talk to our team
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