Blog
Essays, customer stories, engineering notes and company announcements from the people building Minoa.
Video series
A series of conversations with the people who quantify, defend, and deliver business value, on how winning teams put a defensible number on it.
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Storm Ventures leads Minoa's $6.2M seed round, with former Workday Chief Product Officer David Somers joining, to make customer value shared infrastructure.
Read moreToken resellers bill units of their own cost. Outcome sellers bill units of your work. Five questions that reveal which kind of AI vendor you are signing with.
Read moreWe took a camera to GeniusDrive's Value Driven 2026 in New York and asked four enterprise value leaders how they quantify, defend, and prove business value.
Read moreWhen an agent run failed and the user clicked Continue, our agents rebuilt work they had already done. Here is how we made Continue resume the run instead.
Read moreCoding agents made the first 80% cheap to build. The last 20% is as hard as ever. A four-axis framework for build-vs-buy decisions in the era of AI.
Read moreCustomer value lives in slide decks and spreadsheets, never as queryable data. The case for a new B2B infrastructure layer: value intelligence.
Read moreAt Minoa, we believe the next big unlock in engineering productivity isn't writing code faster—it's making work reproducible, isolated, and parallel.
Read moreThe engineering story behind Minoa's remote MCP server. Why we chose structured data over RAG, what we learned building it, and how it works under the hood.
Read moreLearn how Vanta reduced business case creation time by 80% and scaled value engineering across 11,000+ customers with Minoa.
Read moreDozuki's commitment to delivering an impactful connected worker platform for manufacturers often involved complex value discussions.
Read moreLearn how Cognite achieved 100% revenue org adoption in under a month and created a universal framework for value across their global organization.
Read moreLearn how Reprise embedded value selling into their sales process, requiring business cases before every POC and driving stronger qualification and conversion.
Read moreMinoa is pleased to announce that Sunil Joseph recently joined the company as an advisor.
Read moreMinoa is pleased to announce that Pete Ryan recently joined our team as an Advisor.
Read moreMinoa, the business case and value selling platform for GTM teams, is pleased to announce that Jim Kelliher, the former CFO of Drift, joined Minoa as an advisor.
Read morePersonio turned 50+ value drivers into one framework their whole revenue org runs on.
Read moreFounded in 2014, Zeotap is a fast-growing CDP company that offers data-product solutions to top enterprises like Sky, Google, and Nestlé.
Read moreThe B2B SaaS market has become increasingly competitive with enterprise sales teams facing longer deal cycles, increased scrutiny from procurement teams, and tougher renewal conversations.
Read moreThe optimal price is a perfect reflection of the value of what is being sold. An exchange rate of the goods or services that a business provides.
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