Spreadsheets as strategy
The case that wins a deal lives in a tab someone built once, then buried in a folder the day the deal closes.
Value Intelligence Platform
The value intelligence layer underneath your whole motion.
Minoa turns scattered spreadsheets, one-off business cases, and disconnected LLM drafts into a value data layer your company owns, the one thing an internal build can't copy. Automate the business case. Prove the value at renewal. Find your best expansion opportunities.
68%
Win rate when value engineering is attached vs. 24% baseline
Minutes
From first call to a credible, tailored business case
$100B
customer-value goal, tracked in Minoa, Cognite.
The world’s leading GTM teams own their value data with Minoa.
The problem
Your value knowledge is leaking out of every spreadsheet, deck, and rep that leaves.
Buyers are not asking ‘does this work?’ They are asking ‘what is this worth to me?’ Today that case gets built once and forgotten, rebuilt from scratch every time, or never built at all.
No memory, every rebuild
Build it yourself, by hand or with a general AI tool, and you start from this deal alone. No memory of the last one. No benchmark to check it against.
No decision, no value case
In our own pipeline, two-thirds of the deals we lose never even reach a decision. No urgency, no case, no reason to move. The deal doesn't lose. It goes quiet.
“Software buyers are overwhelmed. They're not asking ‘does this work?’ They're asking ‘what is the differentiated value compared to everything else on the table?’ And today, most companies can't answer that question in a consistent, credible way.”
How it works
One platform. The full lifecycle of customer value.
Minoa structures your value knowledge into a living intelligence layer, from initial hypothesis through realized outcomes.
01
Build your value framework
Codify how your product creates value — use cases, metrics, business outcomes, and the inputs that quantify them — into a structured, AI-enriched framework unique to your company. Not a static template. A living model that improves with every deal, every customer conversation, every data point you connect.
AI extracts and validates your value assumptions from call recordings, CRM data, and customer evidence. Your team reviews and refines. The framework gets sharper over time, and becomes the institutional knowledge that used to walk out the door when a VE left.
Use case libraryOutcome metricsBenchmark defaultsGuardrails
02
Generate business cases in minutes
Give any seller, value engineer, or account manager the power to build a credible, tailored business case without starting from scratch. Minoa reads your call transcripts, pulls relevant context, surfaces the right use cases, and assembles a business case anchored in your framework, not a one-off AI draft. Every case builds on the last one, not from scratch.
Because everything is grounded in structured business logic, the numbers are defensible. Champions can co-author directly in the platform. Executives engage. Win rates move.
AI narrative generationScenario modelingSlide exportInteractive sharing
03
Track and prove value realized
The business case you built in pre-sales becomes the baseline for post-sales. Track actual outcomes against projected value. Give customer success the same structured model that closed the deal — so renewals are defended on data, not relationship, and expansions are justified before anyone has to ask.
When your CRO asks whether every opportunity has a business case, Minoa is the answer. When your customer asks what they've actually gotten, Minoa is the proof.
Realization trackingKPI monitoringCRM integrationRenewal readiness
Grounded in your data. Enriched by AI.
Minoa connects to the systems you already use — your CRM, your call recordings, your product usage data — and turns unstructured signals into structured value objects. Every connection makes your value framework smarter. The AI doesn't make up the logic; it reads and validates against business rules your team defines.
SalesforceGongSnowflakeProduct telemetryCall transcriptsMCP / custom sources
Built for every revenue team
Value intelligence doesn't belong to one team.
Built for the person who owns the number, not a value team. The people who build the value model become its architects.
A case on every deal.
Every rep builds a credible business case in minutes and speaks the language of value, not just features.
Business case time: hours to minutes.
Renew and expand on proof.
Walk into every renewal with a value scorecard already built and defensible to the CFO. Expansion starts from what the customer actually got, not a cold upsell.
One value scorecard per account, updated from usage data.
Attach value to every eval.
A business case on every technical evaluation, pulled from the same value model sales already built, not rebuilt from scratch.
Value attached to every technical eval.
Architect the layer.
Build the value model once. It runs on every account, with or without you in the room. You stop being the bottleneck and become its architect.
One model, every account, with or without you in the room.
The book, scored by value.
Every account's value scorecard rolled up into one portfolio view: where value is created, where it leaks. Customer value generated, as a number you can defend.
One rollup, every account, updated live.
Deals become proof.
Every closed deal becomes anonymized, quantitative proof for collateral and pipeline.
Customer value as a board-level metric.
Customer proof
What value intelligence looks like in production.
Across industries, deal sizes, and team structures, these are the outcomes that value-led organizations are seeing.
80–90%
Win rates when executives engage with the business case
“It's part of our longer-term strategic planning for every account — incorporate value realized, future value, and business outcomes into every single pitch we do. It's being driven from our CEO down.”
$100B
Customer-value goal, tracked in Minoa
“We don't say business cases inside Cognite. We say ‘is there a Minoa business case?’ If that's not a good indicator of how great our partnership is, I don't know what is.”
“Sounds too good to be true”
How an account manager reacted to seeing Minoa for the first time
“We need to shift from a reactive defensive mode into a proactive value leadership mode. We need to be able to speak from the same songbook, leveraging the same platform, leveraging the data and the insights in a true native AI platform.”
Where this is going
In a few years, you won't look at ARR anymore. You'll look at customer value generated.
ARR measures what customers pay. Customer value generated measures what they get. The companies that will lead the next decade are the ones building systems to track and prove that number, because it's the only metric their customers actually care about.
Minoa is the value intelligence layer for that future. Value stops being a sales motion and becomes an organizational capability: one record every account adds to, and the one thing an internal build can't copy.
See what your value intelligence layer looks like.
Most teams start with one use case and expand from there. Every use case runs on the same value data layer, so the second one is faster than the first. Let's build yours.
Book a demo