Guides and research

What the data says about how B2B deals actually get decided

Original research and evaluation frameworks for the teams that own the number.

Research

Minoa Research · 2026

The Audience of One

The State of B2B Buying Behavior 2026

The average B2B deal is decided by 22 stakeholders — and personalization is making consensus worse. New data from 818 closed deals on what actually moves win rates.

stakeholders decide the average enterprise deal

61%

of lost deals die to indecision, not competitors

818

closed B2B deals analysed

Read the findings

Frameworks

GeniusDrive · 2025

Value Automation Platform Buyer's Guide

An independent evaluation framework covering 16+ platforms, with a structured approach to comparing capabilities, maturity, and fit.

Get the guide

Put the research to work

See how Minoa turns these findings into a business case on every deal.

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