Blog

Insights for modern sales teams

Essays, customer stories, engineering notes and company announcements from the people building Minoa.

Showing 6 posts in Customer Stories

Customer StoriesDec 8, 2025

Vanta Builds Trust at Speed - With Customer Value That Buyers Believe

Learn how Vanta reduced business case creation time by 80% and scaled value engineering across 11,000+ customers with Minoa.

Customer StoriesOct 3, 2025

How Dozuki Uses Minoa to Build a Use Case-Focused ROI Playbook Across the Customer Journey

Dozuki's commitment to delivering an impactful connected worker platform for manufacturers often involved complex value discussions.

Customer StoriesApr 29, 2025

Cognite Scales Customer Value Globally with Minoa

Learn how Cognite achieved 100% revenue org adoption in under a month and created a universal framework for value across their global organization.

Customer StoriesMar 30, 2025

Reprise Operationalizes Value Proof Before Every POC

Learn how Reprise embedded value selling into their sales process, requiring business cases before every POC and driving stronger qualification and conversion.

Customer StoriesMay 15, 2024

How Personio Scaled a Value Framework Company-Wide

Personio turned 50+ value drivers into one framework their whole revenue org runs on.

Customer StoriesApr 10, 2024

How Zeotap Replaced Manual Value Pitches With a Data Layer That Compounds

Founded in 2014, Zeotap is a fast-growing CDP company that offers data-product solutions to top enterprises like Sky, Google, and Nestlé.

Video series

Conversations on Value

A series of conversations with the people who quantify, defend, and deliver business value, on how winning teams put a defensible number on it.

Watch the series

Stay updated

Get the latest insights on value selling delivered to your inbox.

We respect your privacy. Unsubscribe at any time.

Insights for modern sales teams

Vanta Builds Trust at Speed - With Customer Value That Buyers Believe

How Dozuki Uses Minoa to Build a Use Case-Focused ROI Playbook Across the Customer Journey

Cognite Scales Customer Value Globally with Minoa

Reprise Operationalizes Value Proof Before Every POC

How Personio Scaled a Value Framework Company-Wide

How Zeotap Replaced Manual Value Pitches With a Data Layer That Compounds

Conversations on Value

Mike Samuels

Howard Bienstock

Gaurav Sharma

Stephan Zoder

Stay updated

Vanta Builds Trust at Speed - With Customer Value That Buyers Believe

How Dozuki Uses Minoa to Build a Use Case-Focused ROI Playbook Across the Customer Journey

Cognite Scales Customer Value Globally with Minoa

Reprise Operationalizes Value Proof Before Every POC

How Personio Scaled a Value Framework Company-Wide

How Zeotap Replaced Manual Value Pitches With a Data Layer That Compounds