Announcements•5 min read
Minoa raises $6.2M seed round led by Storm Ventures
Storm Ventures leads Minoa's $6.2M seed round, with former Workday Chief Product Officer David Somers joining, to make customer value shared infrastructure.
Co-founder & CEO at Minoa
Max Elster
Max Elster is the Co-founder and CEO of Minoa. With extensive experience in enterprise sales and value engineering, Max is passionate about helping B2B SaaS companies transform how they sell and communicate value to customers.
Max Elster on LinkedIn12 posts
•14 min read
Two Deals, Two Speeds: How to Match Your Value Selling Motion to the Deal in Front of You
Not every deal needs a three-week proof of value. Learn when to run a quick-close value motion vs. a deep proof of value — and how Minoa supports both paths for cloud services sales teams.
•8 min read
The Full-Cycle Value Framework: From First Call to Renewal
The best sales teams connect presale promises to post-sale proof. Here's the framework for building a value story that spans the entire customer lifecycle.
•7 min read
ROI Guardrails: Keep Your Value Claims Honest and Consistent
When every rep builds their own ROI assumptions, credibility suffers. Minoa's ROI Guardrails enforce defensible ranges across your entire sales organization.
•13 min read
The Land-and-Expand Playbook: How to Build a Value Story That Grows With Your Customer
Learn how the best manufacturing sales teams use value-based selling to land deals and expand them 12 months later — turning projections into proof and proof into pipeline.
•3 min read
Announcing Remote MCP: Value Intelligence for Every AI Agent
Minoa's Remote MCP Server turns your customer value system of record into secure, queryable context for any agent or workflow.
•7 min read
Why Sales Reps Need an AI Copilot, Not a Dashboard
Dashboards show data. AI copilots take action. Here's why the shift from passive analytics to active AI sales agents is the next unlock for revenue teams.
•7 min read
Why Buyers Don't Trust Your ROI Numbers (And How to Fix It)
Research shows buyers discount vendor ROI claims by 50% or more. Here's how transparent inputs, source attribution, and realistic timelines earn trust back.
•5 min read
Customers Churn Despite High Adoption. Here's Why.
High product usage doesn't prevent churn. Learn why adoption metrics fail as retention proxies and what leading customer success teams measure instead.
Customer Stories•2 min read
Vanta: 80% less time to build a business case
Learn how Vanta reduced business case creation time by 80% and scaled value engineering across 11,000+ customers with Minoa.
Customer Stories•2 min read
Cognite: 100% revenue org adoption in under a month
Learn how Cognite achieved 100% revenue org adoption in under a month and created a universal framework for value across their global organization.
Customer Stories•3 min read
Reprise: a business case required before every POC
Learn how Reprise embedded value selling into their sales process, requiring business cases before every POC and driving stronger qualification and conversion.
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