Minoa raises $6.2M seed round led by Storm Ventures
Storm Ventures leads Minoa's $6.2M seed round, with former Workday Chief Product Officer David Somers joining, to make customer value shared infrastructure.
TL;DR
- Minoa has raised a $6.2M seed round led by Storm Ventures, with participation from Mintaka VC, 468 Capital, AirAngels, and GTM Operators Network.
- The round is led by Storm Partner David Somers, former Chief Product Officer at Workday, where he led product at a public software company that reported $9.552B in FY2026 revenue.
- Customer value is the one critical enterprise object that still lacks a shared data model.
- Minoa turns customer goals, use cases, assumptions, product signals, evidence, and realized outcomes into a governed Value Graph that people and AI agents can act on.
- Teams at Snowflake, Vanta, Ironclad, Cognite, Pendo, and other B2B software companies are already building their customer-value infrastructure on Minoa.
Today, we’re announcing that Minoa has raised a $6.2M seed round led by Storm Ventures, with participation from Mintaka VC, 468 Capital, AirAngels, and GTM Operators Network.
Leading the round for Storm is David Somers, former Chief Product Officer at Workday. David has experienced this problem at the scale of one of the world’s largest enterprise software companies, where he was responsible for product strategy across the portfolio. He understands firsthand that customer value cannot remain a bespoke exercise performed by a small group of experts.
We started Minoa because the most important question in software still has no system behind it: what value did this customer expect, and did we actually deliver it?
In most companies, that answer lives in the heads of a few great sellers, in one-off spreadsheets, or in a slide deck rebuilt before a renewal. That worked when software differentiated through features and customers bought on promise. It breaks when AI makes features easier to copy, budgets face more scrutiny, and pricing moves toward outcomes.
“The customer is using it” is no longer enough. Vendors have to prove business impact.
The operating layer for customer value
Every company has systems that record what happened. Salesforce records the opportunity. Product analytics records usage. Finance records the invoice. None of them records why the customer bought, what value was promised, or whether it was delivered.
Minoa builds that missing layer by turning customer goals, use cases, assumptions, benchmarks, product signals, and evidence into a living Value Graph: a structured record of what matters to each customer and how value is created over time.
People and AI agents can work through whichever interface they prefer, including Minoa, Salesforce, Claude, ChatGPT, and Gemini. Each interface draws from the same company-owned context. Sales, customer success, product, and finance no longer reconstruct the customer story from scratch. They share one continuously updated view of the outcomes that matter, the logic behind them, and the evidence that proves them.
Legacy value selling lives in spreadsheets, slide decks, and a few people’s heads. Generic AI makes those artifacts faster, but it does not create a system. Minoa turns customer value into durable, continuously updated infrastructure that every team and agent can act on.
Already operating at enterprise scale
- Snowflake is onboarding 3,000 sellers on Minoa.
- Vanta builds business cases roughly 80% faster.
- Cognite reached 100% revenue-organization adoption in under a month and is pursuing a goal of $100B in customer value by 2035, measured on Minoa.
- Teams at Ironclad, Personio, and other B2B software leaders are using Minoa to make value consistent across the customer lifecycle.
The interface will change. The intelligence has to persist.
This round lets us deepen the layer underneath the workflows our customers use today. The goal is not to generate more content. It is to make a company’s understanding of customer value structured, governed, connected, and available everywhere work happens.
We are expanding how Minoa captures signals from CRM records, customer conversations, documents, and product telemetry; maps them into a shared ontology; preserves how assumptions and outcomes were validated; and turns what a company learns into intelligence it can reuse.
Through MCP, Claude, ChatGPT, Gemini, and internal agents can retrieve the precise slice of the Value Graph relevant to a customer and question. They do not need to reload entire repositories or reconstruct the company’s value logic from scratch every time.
That changes both the economics and the quality of enterprise AI. Smaller, higher-signal context reduces unnecessary token spend. Governed source data, human verification, and clear provenance make answers more accurate and consistent. The interface can change; the intelligence remains company-owned.
Every approved use case, benchmark, assumption, product signal, and realized outcome makes that intelligence richer. What begins as scattered customer knowledge becomes infrastructure the whole company can operate on.
“The best companies of the future will put customer value at the center of how they operate,” says Max Elster, co-founder and CEO at Minoa. “For too long, it has been treated as sales collateral, when it should shape what a company sells, builds, prices, and renews. We want every company in the world to have the infrastructure to articulate, measure, and prove the value it creates for customers.”
“Customer value has never had its own data infrastructure: sales estimates it, CS rebuilds it before the renewal, finance never sees it,” says Richard Einhorn, co-founder and CTO at Minoa. “Minoa turns it into queryable intelligence for each customer: what the software, service, or hardware was expected to deliver, how every assumption was validated, and what was actually realized, connected end to end. Some of the world’s largest sales teams already work from it through Salesforce, Claude, and MCP; the interfaces will keep changing, the intelligence underneath is what compounds.”
Why David Somers and Storm invested
“What convinced me wasn’t the workflows. It was the architecture underneath them. Every deal, every value driver, every accepted assumption, every promised and realized outcome feeds a knowledge graph that gets smarter with use. That’s the recipe I look for in this era: a compounding data flywheel that sits below the compression line. It is the structured intelligence layer AI agents will call, not an interface layer AI will replace.”
David Somers, Partner at Storm Ventures and former Chief Product Officer at Workday
Customer value is becoming infrastructure
AI is making execution cheaper and customer truth more valuable. The companies that can understand, operationalize, and prove the value of their products will know what to sell, what to build, where to expand, and how to earn the next dollar from a customer. The companies that cannot will become easier to replace.
With Minoa, customer value stops being a story assembled for one meeting. It becomes a living, company-owned intelligence layer that compounds across every customer, team, and agent.
About Minoa
Minoa is the value intelligence layer for B2B companies. It gives customer value a shared data model that connects why customers buy, what was promised, how products are used, and which outcomes were delivered. Sales, customer success, marketing, product, finance, and AI agents use Minoa to operate on the same governed customer-value intelligence.
Our research on how buying groups decide, and what actually moves win rates, lives in Minoa Research.
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