The New G2 Value Selling Tools Category Is Big News For Enterprise Sales: Why Does It Matter?
Max Elster
Max Elster
Mar 18, 2024
Mar 18, 2024

The New G2 Value Selling Tools Category Is Big News For Enterprise Sales: Why Does It Matter?

It’s finally happened: G2 has just launched their new value-selling category. When we founded Minoa nearly two years ago, this felt less than possible. After all this time, we’re pretty excited! 87% of B2B enterprise sales teams use some form of value-selling approach, and G2 has recognized how important dedicated value-selling tools are becoming to this. 

It’s been our vision for a long time that tools like Minoa would become mainstream – now it’s finally happening. 

87% of sales teams now use value-based selling (infographic).

What are “value-selling tools”?

In short, value-selling tools are any kind of software that enables teams to better quantify and communicate value. G2 defines value-selling tools in three key ways: 

  1. It enables users to create value content like business cases or ROI calculators that can be easily shared.
  2. It stores the value content.
  3. It is simple enough for non-technical users to edit and tailor the value content. 

Anyone who needs to demonstrate value to others benefits from these types of tools:

  • Sales teams and solutions engineers can better show the impact of their products to prospects.
  • Customer success managers can use these to showcase value over the customer lifecycle, especially during renewal or upselling discussions.
  • Marketers can use it to create case studies or increase website engagement.

Roles that must communicate value to prospects, leads and customers stand to benefit. Some of our users also include Account Executives, Chiefs of Revenue, and Value Engineers. 

Why does it matter? 

The increased interest and demand means big news for the sales world and shows that value-selling tools aren’t just here to stay; they’re leading the way. When we started Minoa almost two years ago, we knew sales tooling was broken. Since then, we’ve helped countless GTM teams sell on value in every deal. Now, this is fast becoming a standard, not an exception. Companies that rely on cumbersome sales cycles and by-the-book pitches get left behind. 

G2’s new value-selling tools category also shows how quickly tools like Minoa evolve. Since the start of the year, we’ve already: 

  • Developed Value Frameworks with the world’s most successful GTM teams.
  • Integrated AI into the core user journey.
  • Redesigned our slide exports.
  • Launched our ROI calculator 2.0 
  • Added Talktracks. 

These product features are one thing, but now, thanks to the new G2 value selling tools category, buying teams can see how they play out in practice with real user reviews: 

  • "The best kept secret in b2b sales!"
  • "Started using Minoa for our GTM, and it's awesome."
  • “Minoa stands out as a collaborative platform for buyers and sellers.”

Where do we go from here?

Naturally, the value-selling tools space is about to become more competitive—but that’s good. We began with a mission for better pricing and packaging. Wider frames of reference, like the new G2 value selling tools category, mean that teams are more likely to find the right software for them.

Minoa was always inspired by the possibility of changing how enterprise sales can be done. We are entering a new generation of value-selling tools... and we won't be slowing down. We’ve got tonnes of exciting things planned for the rest of 2024, but if you’d like to see how you can already integrate a value-selling motion into your sales process with Minoa, book a demo here. 

Minoa logo

Share this post
Max Elster
Max Elster

Elevate Your Sales Game

Join the community of hundreds of top-performing enterprise sales teams with Minoa. Experience firsthand how our intuitive multiplayer sales platform transforms collaboration in sales and helps you win more deals.

By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Privacy Policy for more information.