Attention and Minoa Partner to Empower Value Selling through AI-Driven Business Cases

Introduction: Why Value Selling Matters Now

B2B sales has entered an era where nearly every deal requires a compelling business case to win approval. Buyers expect sellers to provide clear ROI and personalized value justification for their solutions. At the same time, sales reps today spend only about 28% of their week actually selling, with the rest consumed by administrative tasks. Preparing custom ROI analyses and business case documents can take hours of non-selling time. In short, sales teams are under pressure to deliver value-based selling content faster and more efficiently than ever.

Announcing the Attention–Minoa Partnership

To tackle these challenges, Attention (an AI-powered conversation intelligence platform) and Minoa (a collaborative ROI and business case platform) are excited to announce a new strategic partnership. This partnership connects Attention’s conversation insights and AI agents with Minoa’s value-selling workspace, enabling joint customers to co-create strong business cases fueled by real sales call data.

What does this mean for sales teams? Now, when a seller conducts a customer call using Attention’s platform, key insights from the conversation can flow directly into Minoa’s business case builder. The integration injects rich conversational data into the ROI modeling process without manual effort. In practical terms, a rep can go from a discovery call to a tailored, data-backed business case in a matter of minutes.

Delivering Value Selling at Scale

By combining forces, Attention and Minoa allow sales organizations to sell on value at scale while massively reducing the time and friction involved in creating customized business cases. Here are the key benefits of this integration for revenue teams:

• Lightning-Fast Business Case Creation: What used to take reps 4–8 hours of number-crunching in spreadsheets now takes only a few minutes and clicks. The integration automatically populates business case templates with call data, cutting preparation time by up to 90%. Sellers can generate polished, CFO-ready ROI reports almost immediately after a sales call.
  
  
• Personalized, Insight-Rich Proposals: Every business case is now grounded in the actual customer pains and goals voiced during calls. Attention’s AI captures details, which Minoa uses to tailor the value proposition. The result is a personalized asset for the buyer – a business case that speaks their language and addresses the exact issues they raised.
  
  
• Higher Win Rates and Bigger Deals: Focusing on quantified value and ROI has a direct impact on sales success. Value-driven selling not only builds trust with buyers, but has been shown to boost win rates by up to 70% and increase deal sizes by focusing on outcomes. By equipping sellers with compelling ROI stories, the combined solution helps differentiate deals and overcome economic objections.
  
  
• More Time for Selling: Automating the heavy lifting of business case prep gives precious hours back to the sales team. Reps can invest more time in engaging customers and strategizing deals rather than wrestling with spreadsheets and paperwork. In an environment where teams use an average of 10 different tools to close deals and often feel overwhelmed, an integrated workflow like Attention + Minoa streamlines the tech stack and keeps sellers in their groove.
  
  
• Seamless Handoffs for Revenue Ops: For RevOps and sales leaders, the partnership eliminates data silos between conversational intelligence and value enablement. Conversation data and ROI analysis are connected in one continuous flow, improving forecast accuracy and ensuring that value messaging stays consistent from first call to final proposal. It’s a frictionless experience that aligns with how modern buyers make decisions – with data and ROI front and center.
  
  

Real-World Impact: Faster Business Cases, Happier Customers

Early results from this partnership are extremely promising. For example, Reprise, the leading Enterprise Demo Platform and mutual customer of Attention and Minoa, reduced the time required to build a customized business case to a matter of minutes, and can now attach a business case to every deal with this integrated solution. Their sales team can now capture key insights on discovery calls via Attention and immediately translate them into board-ready ROI reports in Minoa.

Looking Ahead

The Attention and Minoa teams are thrilled to bring this integrated solution to mid-market and enterprise sales teams aiming to elevate their value selling. The integration is live and already in use with joint customers. In the coming months, both companies plan to deepen the partnership with further product enhancements, shared resources, and go-to-market alignment. Mutual users can expect even more automation in their workflow – imagine AI-guided suggestions of the best use case to propose based on call context, or one-click import of conversation highlights into a ready-to-send ROI deck.

Conclusion

In a world where 97% of B2B buyers insist on a business case, the alliance between Attention and Minoa offers a timely solution. It empowers sales teams to do more with their data – transforming everyday sales conversations into credible, quantifiable business value narratives. Ultimately, the partnership gives sellers and revenue operations a new superpower: the ability to co-create value with customers at scale, faster than ever before.

Both Attention and Minoa are committed to helping customers realize this vision. We invite sales leaders, RevOps teams, and anyone involved in value engineering to see the integration in action.

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